The books below can help you enhance your existing franchise brokerage or consulting practice or even help you build one from scratch. As franchise consultants and/or brokers, we need to continue to feed ourselves positive and useful information. Remember that our clients are looking to us to add value to the equation and to bring them resources that they couldn't find on their own. There is no shortage of books, books on CD, and DVD's on the market to help you with sales techniques, marketing, consulting, networking, and overall business development, so take some time to enrich yourself and your business by embracing what others have found to be successful. The books below can easily be found online via a Google search or at your local Barnes and Noble and they represent a small sample of the sales and consulting materials at your disposal.
The Basic Principles of Effective Consulting
by Linda K. Stroh and Homer H. Johnson
Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
The Psychology Of Selling: The Art of Closing Sales
by Brian Tracy
Selling 101: What Every Successful Sales Professional Needs to Know
by Zig Ziglar
Inside the Technical Consulting Business: Launching and Building Your Independent Practice
by Harvey Kaye
Getting Started in Sales Consulting
by Herman Holtz
The Franchise Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise
by Robert Hayes
Tips and Traps When Buying a Franchise: Complete Revised and Updated
by Mary E. Tomzack and Robert E. Bond
The Educated Franchisee: The How-To Book for Choosing a Winning Franchise
by Rick Bisio and with Mike Kohler
Field Casework: Methods for Consulting to Small and Startup Businesses (Entrepreneurship & the Management of Growing Enterprises)
How to Get the Financing for Your New Small Business: Innovative Solutions from the Experts Who Do It Every Day
by Sharon Fullen
Unlimited Business Financing: Learn how to obtain $250,000 or more in business funding without harming your personal credit
by Chad Lee and Trent Lee
Please feel free to visit our Broker Resource Page for more useful information on franchising, consulting, and sales tips that will help you build your business and better arm you with franchise knowledge.
Sending newsletters to your clients is a great way for you to stay in front of them on a regular basis. It is also a great way for you to increase your professionalism and to educate your clients about different franchise concepts.
You can sign up for a free trial of Constant Contact and try it for yourself. If you'd like to easily upload all of your existing leads, we'll send you all of your leads in an excel spreadsheet loading them into Constant Contact takes just a few minutes.
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