The books below can help you enhance your existing franchise brokerage or consulting practice or even help you build one from scratch. As franchise consultants and/or brokers, we need to continue to feed ourselves positive and useful information. Remember that our clients are looking to us to add value to the equation and to bring them resources that they couldn't find on their own. There is no shortage of books, books on CD, and DVD's on the market to help you with sales techniques, marketing, consulting, networking, and overall business development, so take some time to enrich yourself and your business by embracing what others have found to be successful. The books below can easily be found online via a Google search or at your local Barnes and Noble and they represent a small sample of the sales and consulting materials at your disposal.

The Basic Principles of Effective Consulting
by Linda K. Stroh and Homer H. Johnson

Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer

The Psychology Of Selling: The Art of Closing Sales
by Brian Tracy

Selling 101: What Every Successful Sales Professional Needs to Know
by Zig Ziglar

Inside the Technical Consulting Business: Launching and Building Your Independent Practice
by Harvey Kaye

Getting Started in Sales Consulting
by Herman Holtz

The Franchise Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise
by Robert Hayes

Tips and Traps When Buying a Franchise: Complete Revised and Updated
by Mary E. Tomzack and Robert E. Bond

The Educated Franchisee: The How-To Book for Choosing a Winning Franchise
by Rick Bisio and with Mike Kohler

Field Casework: Methods for Consulting to Small and Startup Businesses (Entrepreneurship & the Management of Growing Enterprises)

How to Get the Financing for Your New Small Business: Innovative Solutions from the Experts Who Do It Every Day
by Sharon Fullen

Unlimited Business Financing: Learn how to obtain $250,000 or more in business funding without harming your personal credit
by Chad Lee and Trent Lee

Please feel free to visit our Broker Resource Page for more useful information on franchising, consulting, and sales tips that will help you build your business and better arm you with franchise knowledge.

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